I Am Gionata Lenzi | Freelance Digital Expert

ECOMMERCE EXPERT

DIGITAL STRATEGIST

BRAND BUILDER

AI INTEGRATOR

About Me

I am a Digital Expert and Ecommerce Manager based in Tuscany, Italy, with over 20 years of experience in digital transformation and marketing innovation. Throughout my career, I’ve collaborated with national and international brands, delivering measurable results through cutting-edge digital strategies and integrated marketing approaches. I’ve successfully implemented AI solutions to optimize business processes and create new market opportunities. You can explore my portfolio in the projects section. I’m always looking forward to new challenges and collaborations worldwide.

95%
Ecommerce
90%
Digital Marketing
85%
AI Integration
90%
Brand Strategy
L'innovazione non è solo adottare nuove tecnologie, ma trasformare visioni in realtà tangibili. La differenza tra un'azienda che sopravvive e una che prospera risiede nella capacità di anticipare il cambiamento e abbracciarlo con entusiasmo.

What I Do

E-commerce

I develop and optimize online stores with a focus on conversion rate and user experience. My expertise spans multiple platforms including Magento, Shopify, and WooCommerce. I implement data-driven strategies to increase sales, streamline operations, and enhance customer satisfaction through personalized shopping journeys.

Digital Marketing

I create comprehensive digital marketing strategies that drive measurable results. From SEO and SEM to social media campaigns and content marketing, I build integrated approaches that amplify brand visibility and generate quality leads. My data-driven methodology ensures optimal ROI across all marketing channels.

AI Integration

I implement AI solutions to optimize business processes and customer experiences. By integrating artificial intelligence technologies into marketing, customer service, and operational workflows, I help businesses analyze data more effectively, automate repetitive tasks, and deliver personalized customer interactions at scale.

Portfolio

RADAR 1957

OriginalTuscany

Midifendo.it

Tirrenia Spot TV

U-BOAT Watch

Fabo – Nastri Adesivi

My Resume

Experiences

  • 1 2020 - now Marketing & E-commerce Manager Safariland Group / RADAR 1957 Leading digital transformation and e-commerce strategies for an international security brand. Implementing AI solutions for catalog optimization, developing multichannel marketing strategies, and managing the official Amazon marketplace presence with significant performance improvements.
  • 2 2016 - Present General Manager MIDIFENDO.IT & ORIGINALTUSCANY.COM Managing complete e-commerce operations and digital strategies for two successful online platforms. Overseeing all aspects from digital marketing to customer experience optimization, with a focus on conversion rate improvement and customer retention.
  • 3 2002 - 2020 CEO & Founder BRAND-ON Led a creative Communication and Marketing Agency in Ponsacco (Pisa) specializing in brand identity, corporate image, and integrated marketing solutions. Developed strategic communication projects for various clients with a focus on creating unique and memorable brand identities through an analytical approach that balanced creativity with business objectives.

Education

  • 4 1995 - 2001 Degree in Business Economics University of Modena and Reggio Emilia Specialized in Marketing and Commercial Management with focus on International Marketing, International Trade, and Industrial Commercial Techniques.
  • 5 1989 - 1995 Administrative Accountant Diploma E. Fermi Technical Commercial Institute Foundational business and accounting education providing strong basis for future business management roles.
1
HOURS OF EXPERIENCE
1
PROJECTS COMPLETED
1
SATISFIED CLIENTS
1
YEARS IN DIGITAL

Recent Blog

Contact Me

    Cart

    Nessun prodotto nel carrello.

    Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
    • Image
    • SKU
    • Rating
    • Price
    • Stock
    • Availability
    • Add to cart
    • Description
    • Content
    • Weight
    • Dimensions
    • Additional information
    Click outside to hide the comparison bar
    Compare